Karen D’Attanasio
Accomplished Investment Services Consultant Karen D'Attanasio
As a Senior Consultant to PNC Bank, Karen D’Attanasio developed strategic marketing initiatives to increase awareness and improve PNC's brand perception, particularly in the investment space. She advised on initiatives related to the development of the PNC Retirement Center and the framework for the company’s online investment activities. Karen D’Attanasio also managed a merchandising program for the bank’s branch network, among other achievements.
Following her time at PNC Bank, Karen D’Attanasio returned to Morgan Stanley as a consultant. She initially served as Vice President, Marketing Communications, and oversaw the launch of the Morgan Stanley Smith Barney brand across several client interfaces, including a host of digital properties and advertising platforms. Before her consulting career, Karen D’Attanasio worked as a freelance writer for HNW, Inc., and the Food Network.
Ms. D’Attanasio studied international affairs and Spanish at Lafayette College. She was a member of the National Honor Society, Phi Beta Kappa, the National History Honor Society, Phi Alpha Theta, the National Collegiate Hispanic Honor Society, and Sigma Delta Pi.
Contact
Needham, MA US